


The first impression that your business may have on the internet is often your web site. A properly constructed web site has the capacity of attracting many customers, develop a sense of trust and ultimately result in sales. But when is it the right time to give your site a total makeover? And what is to be anticipated in the entire process? We shall have a look at it together.
Redesigning a site is not about making it look contemporary. The following are some of the major indications that your site is in need of a refresh:
Outdated Design
Trends evolve and so do user expectations. When your site is outdated, cluttered, or difficult to navigate, you will lose visitors to your site even before they get to know what your site offers. The modern websites are concerned with clean designs, simple navigation and mobile responsiveness.
Poor Mobile Experience
More than 60 percent of the web traffic is contributed by mobile devices. Losing potential customers could happen in case you do not optimize your site to be mobile (smartphones and tablets). Very slow pages, text size very small and very small buttons that can easily be overlooked are extremely powerful negative factors that will keep users away visiting your site.
Slow Page Speed
Visitors want websites to be fast loading. When it takes over 3 seconds to load your site, the bouncing rates go through the roof. The speed of your pages also affects the ranking of your SEO, and people would struggle to locate you in Google.
Low Conversion Rates
When your site is getting traffic but it is not turning traffic into leads or sales, then the design or user experience could be the issue. Visitors may not take action because of confusing shapes, calls-to-action (CTAs) that are not clear, or a number of distractions.
Difficult-to-Update Content
When you have to hire a developer each time you want to add a new service, a product or more blog posts, it is possible that your site is constructed on an old technology. Contemporary Content Management Systems (CMS) such as WordPress or Shopify allow business owners to add or remove content on their own.
Branding Has Changed
In case your business has re-branded or diversified services then the change must be reflected in your site. Unstable logos, color, and message combinations may disorient visitors and destroy credibility.
A professionally redesigned web site does not only appear modern, but it also:
At MinesWeb, we assist businesses in Ludhiana and throughout India to develop websites that integrate the design, functionality and performance to deliver actual results.
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